“It's not just big factories anymore, average per month 150 Every house that pays bills over TL, They will be able to choose their electricity supplier just like choosing a product from the market.”
Latest board decisions of EMRA published in the Official Gazette, Türkiye shows that the cards will be redistributed in the electricity market. It is of particular concern to housing consumers. “free consumer limit” decision, It opens the door for millions of subscribers to choose their own supplier..
Millions of Subscribers “Free” staying
With the Board Decision No. 14039 2026 free consumer limit for the year 500 revised to kWh. this figure, It is considered one of the most accessible levels for residential subscribers in the history of the energy market..
What It Means for the Consumer: Monthly average 42 kWh (approximately 100-150 An invoice of TL) Every household that consumes electricity, Now “free consumer” will be counted. These subscribers, You don't have to rely on the electricity company in your neighborhood., from discounted tariffs or campaigns of different suppliers in the market (internet-electricity packages, tariffs with insurance gifts, etc.) will be able to benefit.
Competition in the Market: experts, 2026 He predicts that, starting from 2019, retail electricity companies will enter an intense digital marketing and campaign period to win residential customers..
To Manufacturing Giants “Market Selling” limit
Another important decision of EMRA (No: 14038) aims to balance the production side. 2026 in the year, Companies with electricity generation licenses, maximum 50% of the energy they produce on the market (Borsa Istanbul – Day Ahead Market etc.) will be able to sell.
Why Was It Made?? of this decision, price fluctuations in the market (volatility) reduction and bilateral agreements of major producers (bilateral contracts) It is expected to encourage a shift towards off-market sales through. this situation, It can contribute to a more predictable and stable price formation in the market.
What Awaits Industry Stakeholders?
Mass Expected Effect
Residential Subscribers Freedom of supplier selection and competitive price advantage.
Retail Companies Aggressive sales strategies for millions of new potential customers.
Production Companies in Sales Channels %50 strategic portfolio management for boundary compliance.
Application Schedule
Both regulations 1 Fireplace 2026 will be valid from the date. Consumers are advised to check current consumption data by this date and start following new offers on the market
