He made many women's lives miserable: The story of the mascara that blinded hundreds of women

1920In the 's and '30s, American women were wearing makeup like never before. From the pulpits of preachers “powder and paint”They warned that women were condemning a generation of women to eternal damnation, and the preachers were right, because at that time, nothing prohibited malicious manufacturers from producing harmful cosmetics for profit. Lash Lure was one of them. In magazine ads “new and improved mascara, pre- – It will give you a shining personality afterwards.” it was writing.